B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey describes the… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other truths about modern-day B2B advertising. We go over exactly how the buying trip is currently completely fragmented as well as the way that area structure can assist online marketers retake control of the explorati… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other facts regarding modern B2B advertising and marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and the way that community building can help marketers take back contro… Read More

Mark Donnigan: It's going fantastic, Ben. I am so happy to be right here on your program.Particularly offered the relevance as well as the urgency of the topic we're going to be tackling over the training course of this discussion as well, which is one that I believe is actually under-discussed. One that could if not elevate some brows, but could g… Read More